NETFLIX X SEARCH HISTORY
Netflix is always testing and scheming. Each time you click play, pause, or – heaven forfend – stop watching TV altogether, it gathering data on your preferences. Spread across more than 300 million user profiles, this is a colossal amount of information. And it all feeds back into what you see when you next look for something to watch.
On average a person views 40 to 50 titles before they pick what they're going to watch. Perhaps the biggest personalisation in Netflix is the rows of shows a user is presented with. These are largely based on watching history
TIME
Netflix customises its recommendations based on when you're watching. Yellin doesn't reveal how much of a difference it makes if you open the app at 23:00 at night compared to 17:00, but says recommendations are weighted differently depending on the tim